The Helm

Amy Stasiukaitis

We partnered with Amy Stasiukaitis to build something bold—The Helm—a private membership community for executive mothers. From brand identity and web design to email, social, and launch strategy, we covered every detail. The result? A sell-out membership, a growing waitlist, and a powerful presence that caught attention fast. Amy was named a 2024 Charleston Woman of Influence, published The Matriarch Chart (her signature framework and planner), and continues to lead the charge at home and at work.

about the project

  • Developed The Helm’s branding and website design, creating an exclusive, engaging platform for executive mothers.

  • Launched a targeted marketing strategy, social, and email campaigns that drove a waitlist for the membership program.

  • Helped craft the Chief Matriarch Chart, Amy’s proprietary framework, and publish the Chief Matriarch Planner on Amazon

  • Awarded 2024 Charleston Women of Influence.

  • Strategic partner for her inaugural Raising Leaders Summit

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"Melissa is a PR & branding genius! WE Inc. took the narratives, identities, and values behind our family's multiple businesses and designed cohesive brands & messaging to make them all fall seamlessly under one overarching family brand.

She is so intuitive and great at listening to the undertones of who you are, who you serve,and figuring out how to utilize that to get you the most visibility possible.

She just GETS IT! I'm so glad she is part of my team!”

— Amy S., The Helm (Charleston, SC)

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