Haley Hoover is rewriting the rulebook on what it means to be a mom and an entrepreneur. As the founder of Winnie and Lu, she creates everyday essentials that combine strong design with real-life functionality, built to keep up with motherhood’s beautiful chaos.

With a fresh perspective and bold vision, Haley is proving that building a business and raising a family can be powerful, purposeful, and uniquely intertwined. Her journey blends creativity, resilience, and authenticity—showing that motherhood and entrepreneurship don’t just coexist; they fuel each other.