The Role Model

Meet First American Entrepreneur, Lael, Turning Gold Straws Into a Global Movement, and Redefining Luxury Along the Way

Luxury and sustainability don’t often show up in the same sentence—unless you’re talking to Lael Barry, founder of Ecolux Goods. Through her stunning 22k gold-dipped silver straws, Lael is proving that luxury isn’t about excess, it’s about intention. Her brand invites us to elevate the everyday while honoring the planet, and in doing so, she’s changing the way hospitality and food & beverage brands think about luxury.

As a First American entrepreneur, Lael infuses Ecolux Goods with heritage, resilience, and deep respect for nature. Her brand is rooted in purpose—honoring people and the planet with intentional design.

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Hayley Kruth