The Guide
The brand strategist who builds big vibes for small (but mighty) businesses
Whether you dream it or you’re ready to launch it, Hayley Kruth, founder and strategist behind Moxie Made Boutique Branding Agency, stays small to serve the "small and mighty", guiding passion-driven founders from concept to brand with clarity and care. Her brand isn’t just about creating good looking logos—it’s about helping entrepreneurs present their ideas thoughtfully and visually. Just like her signature cloud logo, Moxie Made offers a fresh perspective—lifting brands up and helping them stand out in a crowded marketplace while staying authentic to themselves.
Based in Charleston, SC, Hayley is focused on helping entrepreneurs, nonprofits, and small businesses clarify and communicate their brand stories in a way that feels polished, purposeful, and full of personality. From nostalgic visual identities to strategic messaging, Hayley guides people to present their ideas thoughtfully and visually—with a whole lot of good vibes along the way.